Culture & Principles

Business Management

As a consultant, Songbai strives to provide objective advices and strategic approaches which are practical at all levels of the organisations. New business policies and procedures must be consistent and can withstand passage of time. Change effectiveness must be able to be measured to give desirable results. 

Risk management is a critical part of business success. Where business opportunities arise, an organisation should seize them but at the same time be equipped with the necessary legal and regulatory compliances, conservative accounting treatments, prudent financial management, appropriate resourcing etc. Songbai strives to provide well-rounded solutions covering these critical areas.

With information technology being part of every individual's life, an enterprise should adopt an appropriate level of IT setup, no matter how small the company is. It should plan ahead for higher level of usages as the business grows, while managing at all times any potential system weaknesses. Hence it is not only about efficiency, IT tools are key enablers for doing business. Songbai will guide the implementation of IT solutions which will support and promote business growth.

Investments

Despite active investing, our investment process must be clearly defined together with skilful execution. With the aid of advanced technology, we are able to operate efficiently, accountably with transparency, all with lower cost than those from the mutual fund and wealth management industries.

At Songbai, we take fundamental investing into a new level by tackling new market phenomena. Whether it is low yielding deflationary environment, emergence of commodities or other non-traditional asset classes, or technology driven high frequency trading; we shall guide the common savers to protect their capital and achieve reasonable growth over the medium term. This will take an approach different from traditional buy-and-hold strategy but to actively adjust one's portfolio with multi-assets at cheapest execution cost possible. The simple rationale is that economic cycles are much shorter and changes are more abrupt while individual needs are changing just as fast. This is because stable economies even for developed markets are just as rare as stable lifetime employment for individuals.