Culture & Principles

Business Management

As a consultant, Songbai strives to provide objective advices and strategic approaches which are practical at all levels of the organisations. New business policies and procedures must be consistent and can withstand passage of time. Change effectiveness must be able to be measured to give desirable results.

Risk management is a critical part of business success. Where business opportunities arise, an organisation should seize them but at the same time be equipped with the necessary legal and regulatory compliances, conservative accounting treatments, prudent financial management, appropriate resourcing etc. Songbai strives to provide well-rounded solutions covering these critical areas.

With information technology being part of every individual's life, an enterprise should adopt an appropriate level of IT setup, no matter how small the company is. It should plan ahead for higher level of usages as the business grows, while managing at all times any potential system weaknesses. Hence it is not only about efficiency, IT tools are key enablers for doing business. Songbai will guide the implementation of IT solutions which will support and promote business growth.

Employment Agency

Whether operating as a maid agency or on Select licence for higher pay positions, an employment agency should always try to match the specific needs of employers and employees in addition to the necessary skillset requirements. Only then shall we have pleasant working environment with high level of work performance and production. Songbai strives to match such needs beyond the basic job specifications.

Cross border labour sourcing provides another challenge for employment agencies matching activities when differences in culture and language clearly exist. Songbai endeavours to bridge such gaps by managing both employers and employees on their understanding and expectations prior to the actual placements. We shall not take common issues in the industry as just given but will examine and tackle these issues for better outcome for both employers and employees.

Singapore is successful in establishing herself as a first class economy while foreign work force is critical. We shall build on this success in further improving working conditions for all foreign employees and HR management for business owners.

Investments

Despite active investing, our investment process must be clearly defined together with skilful execution. With the aid of advanced technology, we are able to operate efficiently, accountably with transparency, all with lower cost than those from the mutual fund and wealth management industries.

At Songbai, we take fundamental investing into a new level by tackling new market phenomena. Whether it is low yielding deflationary environment, emergence of commodities or other non-traditional asset classes, or technology driven high frequency trading; we shall guide the common savers to protect their capital and achieve reasonable growth over the medium term. This will take an approach different from traditional buy-and-hold strategy but to actively adjust one's portfolio with multi-assets at cheapest execution cost possible. The simple rationale is that economic cycles are much shorter and changes are more abrupt while individual needs are changing just as fast. This is because stable economies even for developed markets are just as rare as stable lifetime employment for individuals.